Interview with Charlotte Edmonds: The Pioneering Spirit of Smoke and Flame Foods

In the bustling world of culinary arts, innovation is the key to standing out. Charlotte Edmonds, the entrepreneurial spirit behind Smoke and Flame Foods, knows this better than anyone. Her company’s tagline, “Built for the BBQ Yet Awesome In The Oven,” speaks volumes about their adaptability and the versatility of their products. Today, we delve into an exclusive interview with Charlotte to talk about international cuisine, innovative flavours, and their latest mouth-watering creation: Pyongyang Pork Belly.

The Genesis of Smoke and Flame Foods

Good afternoon, Charlotte! Let’s start with the beginning of your journey. What inspired you to start Smoke and Flame Foods?

Thanks for having me! Well, it’s all about passion for me. I’ve always been fascinated by the way spices can transform food, and after years of BBQing and experimenting in my own kitchen, I realized there was a gap in the market for high-quality, innovative BBQ Seasoning, BBQ Spice Blends, and BBQ Rubs that could also transition seamlessly into everyday cooking.

The Philosophy of International Cuisine and Innovative Flavours

Your company is known for its emphasis on international cuisine. Why is this aspect important to you?

We live in such a wonderfully diverse world with so many cultures to learn from, especially when it comes to food. I wanted Smoke and Flame Foods to reflect that diversity. By introducing innovative flavours from around the globe to the UK market, we’re not just selling spice blends; we’re offering people a ticket to culinary adventures in their own backyards.

Helping People BBQ Better

What is Smoke and Flame Foods doing to help people ‘BBQ better’?

Our products are designed to take the uncertainty away from BBQing and grilling. Whether you’re a seasoned pitmaster or a newbie to the grill, our blends, including our popular BBQ Seasoning and Rubs, provide that perfect balance of flavour to make every BBQ session a success.

Could you expand on the role your BBQ Spice Blends play in this?

Of course! Each of our BBQ Spice Blends is carefully crafted to ensure it enhances the natural flavour of the meat or vegetables. They’re easy to use, so even those who are new to BBQing can achieve that professional taste with minimal effort.

The Slogan That Says It All

Your slogan, ‘Built for the BBQ Yet Awesome In The Oven’, is quite catchy. How does it encapsulate your brand’s ethos?

That slogan is our promise to our customers. Our products are optimised for BBQing but are just as delicious when used in oven cooking. It’s about versatility and ensuring our customers can enjoy our BBQ Seasonings, Rubs, and Spice Blends all year round, no matter the weather.

The Spotlight: Pyongyang Pork Belly

Moving to your latest innovation, the Pyongyang Pork Belly. Tell us about it!

I’m so excited about this! Our Pyongyang Pork Belly kit is a Smoke and Flame edition of Korean Pork Belly. It’s packed with flavours, with a delicate tingle of heat from Gochugaru – the Korean chilli powder that gives it a subtle warmth against a complex backdrop of spices, sweetness and ferment.

What makes it stand out from other Korean Pork Belly recipes?

It’s all in the balance of flavours and the quality of the spices. We’ve done numerous tastings and tweaks to get it just right. We did 23 different versions before settling on the final edition – and it includes some unique ingredients that we don’t think are being used commercially in the UK right now. It’s not just about the heat; it’s about the layers of sweetness, tang, and that smoky depth that complements the pork belly perfectly.

For those who might be a bit timid about trying Korean cuisine, what would you say to them?

Give it a go! Korean cuisine is so much more than just kimchi. It’s about balance and depth. Our Pyongyang Pork Belly kit takes all the guesswork out of creating a traditional Korean Pork dish. It’s a gentle introduction to the wonders of Korean flavours, with clear instructions to guide you.

Mastering the Use of Gochugaru

Gochugaru seems to be a key ingredient. Can you tell us more about it?

Absolutely, Gochugaru is a type of Korean chilli powder that is vibrant, smoky, and has just the right amount of heat. It’s a staple in Korean cooking and one of the essential ingredients that gives our Korean Pork Belly its authentic flavour.

How should one use Gochugaru when not using the Smoke and Flame Foods kit?

It’s quite versatile. You can sprinkle it over meats before cooking, use it in marinades, or even add it to soups and stews for a subtle warmth. Just remember, a little goes a long way!

Final Thoughts on BBQ and Oven Cooking

Lastly, if you could give one piece of advice to aspiring BBQ enthusiasts, what would it be?

Don’t be afraid to experiment. BBQ is as much about the experience as it is about the food. Use products like ours at Smoke and Flame Foods to explore different cuisines and flavours. You’ll not only impress your friends and family, but you might also discover your next favourite meal!

Thank you, Charlotte, for sharing your insights. Where can our readers find out more about Smoke and Flame Foods?

Thanks for having me! Everyone can visit our website at SmokeAndFlame.Net to browse our full range of products, get some fantastic recipes, and order our latest BBQ kits, including the Pyongyang Pork Belly. Happy grilling and cooking to all!


For those looking to elevate their BBQ and oven cooking game with a burst of international flavours, Smoke and Flame Foods offers a world of tastes just waiting to be discovered. With the innovative Pyongyang Pork Belly and a range of exceptional BBQ Seasonings, Spice Blends, and Rubs, every meal can be a new adventure. Don’t forget to visit SmokeAndFlame.Net to experience the culinary revolution that Charlotte Edmonds is leading.

Article by Tom Driver, Head Writer.


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